Accelerating B2B Lead Generation Through Organic Search.
How we helped a leading B2B tax advisory firm go from zero page-one rankings to 21 front-page positions and a 2,780% increase in monthly impressions.
JM Tax Advocates
JM Tax Advocates is a national B2B advisory firm specializing in property tax review and reduction, property tax compliance, and economic incentive procurement. They serve a diverse range of clients — from manufacturers and senior care operators to hotel groups — spanning mid-cap companies through Fortune 100 enterprises.
Over more than a decade in business, JM Tax Advocates has saved its clients millions of dollars by identifying overlooked tax liabilities and securing meaningful economic incentives. Their expertise is deep, their client outcomes quantifiable, and their track record built on delivering real financial results.
Zero Organic Visibility
When JM Tax Advocates first engaged Search Signals in 2019, they had virtually no organic search presence. The firm had relied almost exclusively on email marketing, word of mouth, and industry conferences and associations to grow. The core challenge was straightforward but substantial: JM Tax Advocates did not rank on page one of Google for a single keyword — with the sole exception of their exact company name. To drive inbound leads and build brand awareness at scale, they needed to earn top-of-page visibility for the competitive national keywords their ideal clients were searching for — and they needed a partner who understood both the technical and strategic dimensions of making that happen.
A Tailored National B2B Strategy
Search Signals began by conducting a thorough discovery process — getting aligned on JM Tax Advocates' goals, competitive landscape, and content gaps. Rather than applying a generic playbook, we developed a strategy specifically designed for a niche B2B firm competing for national visibility in a low-volume, high-intent search environment.
The engagement was comprehensive, spanning technical, on-page, and off-page optimization to establish a strong foundational authority capable of outranking established national competitors.
Dominating High-Intent Search
Within nine months of partnering with Search Signals, JM Tax Advocates had transformed its search presence from zero page-one rankings to a commanding position across its most critical keywords. The impact extended well beyond traffic metrics.
JM Tax Advocates secured several new clients that they directly attribute to inbound leads generated through the SEO campaign — resulting in a material increase in revenue. For a firm where a single client engagement can represent significant contract value, the return on investment has been substantial. Search Signals and JM Tax Advocates have continued to build on this foundation, and the partnership remains active today in 2026 — now in its seventh year.
Getting Cited in the AI Era
As AI-powered search platforms — including ChatGPT, Perplexity, Gemini, and Google's AI Overviews — have become primary research tools for business decision-makers, Search Signals launched a dedicated GEO (Generative Engine Optimization) campaign for JM Tax Advocates in early 2026.
The GoalEnsure that when a CFO, controller, or operations executive asks an AI assistant about property tax reduction, compliance services, or economic incentive procurement, JM Tax Advocates surfaces as a recognized authority in the response.
The ExecutionTo measure progress, Search Signals developed a tracking framework built around the specific prompts and question patterns that JM Tax Advocates' ideal clients are most likely to ask AI platforms. This baseline allows us to monitor AI citation frequency, brand mention context, and competitive positioning across the generative search landscape — and optimize accordingly.
AI search visibility is quickly becoming as important as traditional organic rankings for B2B firms. JM Tax Advocates is positioned well ahead of the curve.
We think so highly of you and the work you've done for JMTA! We very much appreciate our partnership.
11 Keywords Ranked Number 1 Nationally
Material Increase in Revenue
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