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Scaling Tree Services & Demolition in Houston.

How we drove a 400% increase in paid search leads and a 40% YoY revenue jump for a family-owned tree and demolition company in one of America's most competitive local markets.

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Increase in total company revenues YoY (Year 1)
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Increase in average annual organic website traffic
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Increase in total leads converted from Paid Search channels
The Challenge

Standing Out in a Crowded Market

JRP Tree & Demolition is a family owned tree services and demolition company serving Houston, Texas and the surrounding areas. Even with 30+ years of experience and certified arborists on staff, they struggled to command the digital visibility required to grow in one of the nation's largest markets.

They contacted Search Signals to see what could be done to improve their SEO rankings for specific keywords—specifically Houston-based tree removal, tree trimming, and emergency tree services—and to drive a more consistent volume of qualified leads to their business without bleeding money on inefficient ad campaigns.

Fiercely Competitive MarketHouston is one of the most crowded and expensive markets for tree services and demolition.
Low Keyword VisibilityTargeting specific high-value keywords for tree removal and trimming yielded little to no organic traffic.
Inefficient Ad SpendThe existing pay-per-click ad campaigns were suffering from high costs per conversion and low ROI.
Inconsistent Lead FlowThe company struggled with maintaining a predictable source of qualified inbound leads.
The Solution

Immediate ROI & Lasting Authority

We engineered a dual-pronged strategy for JRP: taking immediate control of their bleeding ad spend while simultaneously building the foundational organic authority needed to rank on page one of Google for high-intent Houston searches.

By overhauling their pay-per-click ad campaigns, launching Google Local Services Ads, and driving precision traffic to high-converting landing pages, we were able to drastically lower their Cost-Per-Click while massively increasing their conversion rate.

The success of JRP's paid search campaigns gave them the confidence to travel to 5 separate hurricane damaged areas in the past 5 years. Each time, JRP has been able to earn significant revenue by engaging us to build them a targeted website and then implement a Google Ads strategy to take advantage of revenue opportunities in hurricane-stricken locations.

01Complete PPC Campaign Takeover
02Google Local Services Ads (LSA)
03On-Page Website SEO Optimization
04High-Value Keyword Targeting
05Conversion Rate Optimization (CRO)
06Continuous A/B Ad Testing
The Result

Explosive Traffic & Revenue

JRP Tree & Demolition didn't just grab a few new rankings—they fundamentally reshaped their digital revenue pipeline. They attribute their explosive, consistent year-over-year revenue growth directly to their improved ad performance and newfound page one organic dominance.

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40% Revenue Increase — Experienced a massive 40% jump in revenues in the very first year (2018) of the partnership compared to the prior year.
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Double-Digit Growth — Maintained consistent revenue and lead growth every single year since the campaign launched.
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400% Lead Growth — Leads converted from paid search channels exploded by 400% in year one.
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Lower CPC / Higher ROI — Enjoyed a significant increase in PPC conversion rates while simultaneously lowering their Cost-Per-Conversion (CPC).
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32% Traffic Surge — Averaged a 32% annual increase in overall organic website traffic year over year.
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Page One Rankings — Captured and held page one organic search engine rankings for highly competitive Houston tree service keywords.
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We attribute our increased revenue to improved ad performance as well as page one search rankings that we didn't previously enjoy. We started working with Michael in 2018 and we are still working with him in 2026. We have continued to experience growth that has allowed us to scale the business. We value our partnership with Search Signals.
JR
Juan P.
Owner, JRP Services · Houston, Texas
Client Snapshot
Company
JRP Tree & Demolition
Industry
Tree Services & Demolition
Location
Houston, Texas
Services
Local SEO & PPC Management
Timeline
Multi-Year Campaign
Key Result
40% Revenue Increase YoY
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