Triple the Leads, Zero Ad Spend: Scaling a Local Roofing Company.
How we drove 3X monthly phone call leads and a 374% jump in website impressions for a Plainfield, IN roofing company right in the middle of a full business rebrand.
Pro Roof Plus
Pro Roof Plus is a full-service roofing and renovations company serving Plainfield, Indiana and the surrounding Indianapolis metro area. Owner Joe Shields brings over 25 years of construction experience to every project, and the company has built a reputation that reflects it — earning an A+ rating with the Better Business Bureau, an Angie's List seal of approval, and recognition as an Owens Corning Preferred Contractor.
They do exceptional work. The challenge was making sure the right people could find them.
A Strong Reputation, No Online Presence
Pro Roof Plus came to Search Signals at a pivotal moment. The business had a strong track record and plenty of satisfied customers, but virtually no digital footprint to show for it. Their existing website generated no meaningful traffic and no online leads. Angie's List was producing a trickle of low-quality inquiries. And to make things more complex, the company was in the middle of a full rebrand — including a business name change.
They needed to launch a new brand from scratch and make it visible, fast. Their goals were specific: build brand awareness for the new Pro Roof Plus identity, generate a consistent flow of inbound leads through organic search, and establish rankings across multiple surrounding cities — not just their home base. This wasn't just an SEO project. It was a ground-up digital launch for a business reinventing itself.
A Complete Brand Launch Built on Local SEO
Search Signals approached this engagement as a full brand refresh, not a patch job. That meant starting with a new domain and a professionally designed website built specifically to rank and convert local traffic.
From there, we built a local SEO strategy designed to dominate both the Google Maps pack and the organic listings — in Plainfield and beyond. The work focused on expanding geographic reach while establishing credibility for a brand-new domain in a fiercely competitive local construction market.
#1 Rankings, 3X More Calls,
and a Brand That Owns Its Market
The results came on multiple fronts — and they compounded. Pro Roof Plus quickly established a consistent #2 ranking in the Google and Bing Maps listings for Plainfield, Indiana. Phone call leads from Google Business Profile tripled compared to before the campaign. Those calls translated directly into new jobs and thousands of dollars in additional monthly revenue.
But the maps pack was just the beginning. Search Signals developed an SEO campaign that pushed Pro Roof Plus to #1 in organic search results for Plainfield's most valuable roofing keywords, including "Plainfield Roofing" and "Plainfield roof repair." Beyond their home city, we secured page one organic rankings across four additional target markets: Avon, Brownsburg, Danville, and Indianapolis. A business that had no online presence now owns the first page in every city they serve.
Michael and his team at Search Signals has been essential in our SEO success! If you're looking to increase your Google search listing and get to the top of the results page — look no further. He is very detailed with his plan for success and communication has been excellent.
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